Posted by Barbara Musoka // May 1, 2016
Press release marketing was once one of the most powerful tools for small real estate businesses. Then it got abused. Like old school junk article marketing, Google stopped rewarding real estate marketers for it. Now, Google has reportedly reevaluated their stance, and is now giving a boost to real estate websites that are publishing quality […]
Posted by Barbara Musoka // April 1, 2016
Some real estate content marketers are finding today’s landscape a challenge. That said, everyone in the real estate industry is a content marketer. So what does it take to win? Content Marketing in Real Estate Every real estate agent, brokerage, investor, and mortgage loan officer is effectively in the content marketing business. If not actively […]
Posted by Barbara Musoka // March 1, 2016
How can investors manage real estate teams in the new digital workplace? The workplace has changed. We’ve evolved from the industrial era. We’re now working in a digital landscape. The digital nomad movement has gone from the fringe to mainstream. Now; outsourcing, remote working, and freelancing are the norm. That doesn’t mean it doesn’t have […]
Posted by Barbara Musoka // February 1, 2016
Any aspiring real estate investor, Realtor, or startup founder that has spent more than a few minutes in study won’t be strangers to the concept of choosing a niche. Having a niche makes it easier for real estate professionals and companies to stand out and gain traction. It’s perfectly fine to have more than one […]
Posted by Barbara Musoka // January 1, 2016
How can real estate professionals and businesses brave the weather with confidence and remain on top of their game? Data from SingleHop and an infographic from G-Code Magazine suggest that 10 days of inactivity for a business can be crippling. Sometimes hurricanes and historic blizzards can mean the immediate implosion of real estate careers and […]
Posted by Barbara Musoka // December 1, 2015
Building a reputation as a trusted, credible real estate professional can take some work. However, it can be lost a lot faster than it is gained when real estate agents, investors, and CEOs aren’t careful. So what are some of the best ways to build and maintain your reputation as a real estate professional? There […]
Posted by Barbara Musoka // November 1, 2015
Education may be the most important tool we all have in achieving more of what we desire. There is no question that education and training can make all the difference in the success and failure of a real estate investor. However, with so many options and paths to take, aspiring property investors ought to take […]
Posted by Barbara Musoka // October 1, 2015
Growth hacking is what real estate companies and independent professionals need when they want to go bigger and faster, yet they have limited resources to do so. Hacking into rapid growth and scale isn’t about getting into your competitors data, as the term may suggest, or taking unethical short cuts. Rather, it is about finding […]
Posted by Barbara Musoka // September 1, 2015
There may be no question that investing in real estate is the most appealing and wise option for most who want to increase their incomes, build wealth and realize high investment returns along with great security but there is more than one way to get started. So which is right for you? more >> – […]
Posted by Barbara Musoka // August 1, 2015
If the seller does not jump at the offer you have made, expect to get a counteroffer back that is a bit different from what you have offered. The owner can either accept your offer as it stands, reject it outright or respond with a counteroffer that may change terms of the original offer. more […]